Step Three to Earning an Athletic Scholarship: Market Your Child to Coaches

The third step to earning an athletic scholarship is to market your child to the college coaches. As I talked about in part two, what you want to do is CLICK HERE for the list of colleges in the country and find the ones that match you. After you have found those matches and put together your recruiting profile, now is the time to help your child get the attention he or she deserves.

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What you will need to do is delve further into these websites and onto their athletic pages. If you have done a good job researching them, you will have already seen the athletic pages and what the school has to offer in sports. Now you will be going to the page on a mission to find an email address of the recruiting coordinator of the sport your son or daughter players. If there is no recruiting coordinator, find a coach who you feel most comfortable sending the information to. You may find that by looking at their bios and seeing their background. If you have something in common with the, bring it up in the email.

The main area you will be looking for on the athletic site is the staff directory. This has email addresses from everyone in athletics, including the AD, coaches, compliance officers, and sports information directors. There will be a lot of email addresses if you are able to find the staff directory so know the name of the coach you are looking for.

One thing to look out for is many coaches do not have their email address. Instead, they have a secretary’s email address listed that is the default email for all coaches. If this is the case, then you want take a different attack than if you have the coach’s email address.

If you have the email address of the coach, you will want to write an email introducing yourself, your son or daughter, and including the athletic recruiting profile that you have already put together. This is an introductory email that should be short and to the point. Say a little bit about your child and that you have researched schools and this program is one you are interested in. Keep it very friendly and offer to do anything to help them in the recruiting process.

If it is the email address of a secretary, email this person with an intro email about your son and what high school you play at. Say you are interested in emailing the coach you are looking for. I would not include the athletic recruiting profile with this email.

Obviously not all coaches are going to respond but they should at least email back saying something like they will get back to you. That is the polite thing to do but does not happen in all cases. When emailing coaches, I would try to keep some sort of log to know which ones you have and have not emailed. If one coach doesn’t get back to you in two weeks, it may be best to try another coach at the school. You could also try calling and speaking with the coach as well.

This is just the first steps to marketing your child to college coaches. The final two steps to earning a college scholarship will allow the coach to see your athlete in action either on a DVD or over the Internet, depending on what method you choose.

Five Steps to a Scholarship Articles:
Step One to Earning an Athletic Scholarship: Build a Successful Recruiting Profile
Step Two to Earning an Athletic Scholarship: Find Schools that Match You
Step Three to Earning an Athletic Scholarship: Market Your Child to College Coaches
Step Four to Earning an Athletic Scholarship: Make a Quality Highlight Tape
Step Five to Earning an Athletic Scholarship: Build a Website with Video